Title of Invention

AN ONLINE INTERACTIVE ADVERTISEMENT SYSTEM

Abstract

An on line interactive advertising system which enables viewing of advertising by a person engaged in an activity in which the person receives electronic data and/or images and at the same time and at the option of the person views said advertising; the system comprising; a consumer station which receives electronic data or images; an information provider which delivers said electronic data or images to said consumer station, a host having a website with which said consumer station communicates and interacts, an advertising provider in communication with said host; wherein the advertising provider communicates via said host with said consumer station via the internet upon election by said consumer station responsive to an invitation from said host; wherein, without requiring software downloaded and installed into the consumer station, the consumer receives said advertising material by responding to a random invitation from the host, which appears at the consumer station wherein, when said consumer elects to view advertising from said advertising provider via said host, the consumer receives rewards, credits or benefits commensurate with the length of time advertising is viewed.

Full Text

FORM 2 THE PATENTS ACT, 1970 (39 of 1970) COMPLETE SPECIFICATION (See Section 10, rule 13) AN ONLINE INTERACTIVE ADVERTISEMENT SYSTEM DISCOUNTNET PTY LIMITED of 31 DARBY STREET, NEWCASTLE, NSW 2300, AUSTRALIA a AUSTRALIAN National Company The following specification particularly describes the nature of the invention and the manner in which it is to be performed : - BACKGROUND The present invention relates to Internet advertising and more particularly relates to a system and method which allows an on line consumer to elect to view advertising to DEFRAY OR eliminate the costs of Internet time or to receive rewards which may be applied to a purpose dictated by the consumer. The invention further comprises a system and method for enabling a consumer to electively receive advertising from an advertising provider via a host and which may be specific to a predetermined consumer profile and without the need for the consumer to download software from the advertising provider or host to interact direct with the consumer computer. The system provides the consumer with credits, rewards, prizes or the like in return for viewing advertising, thereby allowing the consumer the option of directly or indirectly reducing Internet charges. PRIOR ART There are already in existence a variety of interactive Internet advertising systems which enable a consumer accessing the Internet to view advertising in return for payment by an advertising provider at least part of the costs of the consumers Internet time. The concept of viewing advertising on a consumer computer as a means to subsidise the cost of transmission of information is well known. The known advertising systems allow for change of advertisements but rely on downloaded software which interacts with the operating system on the consumer's computer. This software must be manually installed. More recently there has been an expansion of advertising on the Internet spawning interactive systems allowing a consumer to link to an advertising provider for receipt of advertisements to defray the costs of on line Internet access. The advertising is usually mixed with information and may be carried in a banner which appears on a computer screen and incidental to the main program operated by a user. Banner advertising on the Internet is controlled by service and information providers who randomly introduce advertising during Internet browsing. The user has no control over this random advertising and cannot defray Internet costs by viewing the advertisements. In fact the user can be distracted by the advertising from the users main search objective. A more recent alternative form of advertising involves interaction between an advertising provider and the target consumer in which the consumer is provided with advertising which might be tailored to suit a particular consumer profile and which enables the consumer to defray Internet costs by viewing the advertisements. In these systems the consumer has some control over and choice as to when and to what extent advertising is to be viewed. In return, the consumer is able to obtain free access to the Internet commensurate with the amount of advertising viewed. It is important when supplying mixed advertising and information not to make the advertising so intrusive that the consumer is unwilling to accept advertising as a trade off for free Internet access. One such interactive system has involved the embedding of advertising in the associated computer programs but these have the disadvantage that the advertising cannot be easily updated. These systems have been improved to allow convenient updating of the information for the benefit of the consumer and subject to the consumer profile. The updating takes place at a consumer work station. Advertising providers realized that consumers might be attracted by the idea of viewing advertisements in return for free internet access during periods where advertising is viewed. As an example of the known systems, United States Patent 5,774,869 discloses a method for promoting a sponsor's products by providing a consumer with sponsor paid access to the Internet. The method described utilises Internet access software which has a unique PIN number for each consumer computer. An Internet Entry Server verifies the PIN number and times the sponsor paid Internet access. In return, the Internet Entry Server performs a registration process which includes personal questions about the consumer whereupon the sponsor gathers queries for response by the user and gives the user a guided tour of the sponsors Internet page where the user is exposed to current products and services of the sponsor. The user is then free to browse the Internet and after the free time is over user paid refresh options are available. One disadvantage of this system is that the user is prevented from Internet browsing during the guided tour and is thus totally subservient to the sponsor for the period of the tour. The system described is not user friendly in that each time the user wishes to connect to the Internet, he is obliged due to the system set up and the access software to take the guided tour. In that case should the user wish to abandon the sponsor paid Internet access, new Internet access software would need to be installed. Accordingly, under the system described, the user has no choice but to take the guided tour if the Internet access is to be sponsor paid. This disrupts the consumer during Internet browsing where the consumer wishes to offset Internet costs. US Patent 5,446,919 discloses a communication system and method with demographically or psyhographically defined audiences. This system employs a data base which contains information about audience members and selects the most appropriate media message for that audience. US Patent 5,740,549 discloses an advertising distribution system including a data base which stores data which can be updated. The data base contains categorised advertisements. An information administrator in each work station establishes communication with the data server from time to time so as to update the information items and advertisements stored in local memory with at least a subset of the information items stored in the data server. The system further includes a subset of workstations including a profiler for storing data representing subscriber information and viewing preferences indicating categories for which the subscriber does and does not want to view information items. The user can select advertising information at will and the system will detect idleness criteria wherein the user fails to input for a predetermined amount of time. The object of the invention in that patent is to disseminate information and advertisements to subscribers'computers where the advertising and information is automatically displayed when the user's computer is on but meets predetermined idleness criteria. The invention described in United States patent 5,740,549 was an attempt to mix advertising and information supply over the Internet in a manner which is acceptable to users and advertisers. The system is specifically intended to disseminate information during time periods when the users computer is inactive. This system does not allow the user complete control over receipt of advertisements in circumstances where advertisements are not required. This system has the advantage however that the advertisements can be updated which is distinguishable from those systems in which the advertising is embedded in computer programs or reside in the programs and the information cannot be easily updated. United States Patent No. 5,933,811 discloses a system and method for delivering customised advertising within the framework of an interactive communication system wherein an Internet consumer may have an Internet account credited each time the consumer views a customer advertisement. That system credits the consumer via the Internet provider based on the number of advertisements viewed by the consumer. This enables the Internet provider to use the advertising to reduce consumer access fees. The system described in this patent is relatively complicated in that it relies on direct interaction between the service provider, the consumer and the advertising provider via the consumers computer. The system is characterised in that the advertisement provider down loads not only a consumer member code but also a consumer control module which is stored on the consumers computer. The system operation is partially controlled at the consumer end which relies on the control module to determine interaction with the advertisement provider. Embedded advertisement requests in the consumer's computer directs the consumer computer to invoke the referenced content provider script and obtains the content provider member code. The enabling software is unique to the consumers computer and enhances the consumers browser so that custom advertisements can be merged with electronic documents obtained from the content provider. The content provider websites must also register with the advertising provider before they can receive the customised advertisement services. Each content provider creates a program called a content provider script and transfers an advertising request to the content provider which identifies the content provider script. The advertising request contains commands which invoke the content provider script. This system is relatively complex and is totally reliant on the efficacy of the enabling software. The objective of this system is to free content providers from having to generate advertising data, from having to contact individual advertisers and from having to maintain advertising administrative staff. In other words it places responsibility for advertising in the hands of another provider. The system is however, unduly complex and only indirectly benefits the consumer in that the consumer is reliant on the service provider to pass on the benefits the content provider derives from the link with the advertising provider. Another known interactive Internet advertising system uses an advertisement serving engine which facilitates consumer access to advertisements in return for payment of a percentage of Internet on line costs. That system allows the consumer to view advertising while browsing the world wide web, working on a document or sending Email. The system however, involves a complicated registration system which requires the consumer to provide a profile and to down load enabling software which controls the system. The consumer becomes 'locked in' and must signal the advertising provider when it does not want to receive advertisements rather than having the option of deciding when it will invite advertising. Once registration is effected, interaction with the site is constant until the consumer elects to bar advertising. The ideal form of Internet advertising is that which allows the consumer the benefits of optional selective viewing advertising and at the same time obtaining credits on Internet connection costs. This objective will only be attractive to the consumer where the advertising is relevant to the consumer, is not too intrusive on the consumer, can be controlled by the consumer without the consumer having to permanently submit to one advertising provider and can be achieved in the most uncomplicated manner without the need for the consumer to down load proprietary software unique to the consumer. Furthermore, it is desirable for the consumer to have the flexibility to elect when it will invite advertising rather than having to positively cancel advertising when it does not wish to view advertisements. INVENTION The present invention seeks to provide a simple alternative to the known interactive advertising systems by providing an interactive advertising system which allows a consumer to exercise complete control over receipt of advertisements and the benefits of Internet access credits, benefits and rewards, commensurate with extent of exposure to advertising. According to the invention there is provided a system for interactive exposure to advertising on line wherein the system comprises ; a consumer station in direct or indirect communication with an advertising provider, wherein the consumer elects to view advertising in response to an invitation from the advertising provider whereupon the advertising provider supplies advertisements to the consumer while the consumer is receiving information from an information provider; wherein the system operates without the need to download software unique to the consumer and which by necessity interacts with the consumer's operating system, wherein the consumer is credited with cash rewards, prizes, credits or benefits for the costs of internet access commensurate with the amount of advertising viewed.'Advertisements appear on a computer, video or television screen at a predetermined location on screen. The advertising appearing at a consumer station in a banner on screen. This banner is moveable. The icon is visible irrespective of its location within banner & when received on consumer computer is enable by an internet browser. The advertising is displayed independent of any data or images displayed on screen at consumer station. In another broad form the present invention comprises: an on line interactive advertising system which enables viewing of advertising by a person engaged in an activity in which the person receives electronic data and/or images and at the same time and at the option of the person views said advertising; the system comprising; a consumer station which receives electronic data or images; an information provider which delivers said electronic data or images to said consumer station, a host provider having a website with which said consumer station communicates, an advertising provider station in communication with said host; wherein the advertising provider station communicates via said host with said consumer station via the internet upon election by said consumer station responsive to an invitation from said host; wherein, without requiring, consumer oriented enabling software downloaded to the consumer station, the consumer receives said advertising material by responding to a random invitation from the host appearing at the consumer station wherein, when said consumer elects to view advertising from said advertising provider, the consumer receives rewards, benefits, credits commensurate with the length of time advertising is viewed. In another broad form the present invention comprises: an interactive advertising system which enables a consumer to optionally view advertising, the system including an advertising provider computer in communication with a consumer computer while the consumer is obtaining information from an information provider, wherein the advertising provider computer communicates with said consumer computer via the advertising providers web site upon election by said consumer responsive to an invitation from said advertising provider; wherein, without requiring enabling consumer oriented software downloaded to the consumer's computer, the consumer receives said advertising material by responding to a random invitation from the advertising provider appearing on the consumer computer screen after the consumer has registered with the advertising provider by forwarding to the provider the consumer's Email address ; said random invitation appearing as a moving icon on the screen of the consumer computer and including a predetermined idleness criteria such that in the event the consumer computer fails to respond to the random invitation within a predetermined period the consumer will not receive advertising and thus credits, cash, prizes or like incentives, whereupon the invitation will reappear randomly at a later time on the consumer's computer screen allowing the consumer repeated opportunity to elect whether to receive advertising material whilst on line; wherein upon acceptance by the consumer of advertising by signaling the advertising provider, advertisements will be sent to the consumer's computer for a predetermined random period following which the advertisements will be suspended until reactivated by the consumer by signalling the advertising provider; the system thereby allowing the consumer to view advertising simultaneously with Internet information at the option of the consumer, thereby allowing the consumer to receive credits, prizes or like or to offset the cost of Internet time commensurate with the extent of exposure by the consumer to advertising messages; the system operable without the need for the consumer to download specific software. Preferably, the invitation comprises a flashing icon such that when the icon is flashing, the consumer is not receiving advertising nor credits, rewards, prizes etc for viewing said advertising. Alternatively, the icon does not flash, but may emit sound or moves in a manner which attracts the attention of the consumer to invite interaction from said consumer. In another broad form the present invention comprises: an on line interactive advertising system which enables elective viewing of advertising by a person receiving electronic data and/or images from an information provider; the system comprising; a consumer computer which receives electronic data or images, an information provider for providing said electronic data or images; an advertising provider station in communication with said consumer computer ; wherein the advertising provider station communicates with said consumer computer via the internet upon election by said consumer responsive to an invitation from said advertising provider; wherein, without requiring consumer oriented enabling software downloaded to the consumer computer, the consumer receives said advertising material by responding to a random invitation from the advertising provider appearing at the consumer computer; wherein, when said consumer elects to view advertising from said advertising provider the consumer receives rewards commensurate with the length of time advertising is viewed. In another broad form of the method aspect the present invention comprises: a method for elective viewing by a consumer of advertisements provided by an advertisement provider while the consumer is on the Internet such that the consumer can optionally view advertisements while viewing information supplied by an information provider to defray the costs of the Internet on line time or to obtain benefits, cash or rewards; the method comprising the steps : a) connecting a consumer computer to an information provider computer via the Internet, b) establishing a link to a web page of an advertising provider via the information provider computer; c) sending particulars of the consumer computer such as the computer's Email address to the advertising provider to establish a link between the consumer computer and the advertising provider computer, d) receiving at the consumer's computer from the advertising provider computer a randomly displayed invitation to receive advertising material at the option of the consumer whilst the consumer is receiving information from an information provider; e) allowing said random invitation to display on the consumer's computer for a predetermined length of time, whereupon; i) in the event that the consumer ignores the invitation to receive advertising material, the invitation will cease after a predetermined period of idleness and will reappear allowing the consumer to accept the invitation to receive advertising, ii) in the event that the consumer accepts the random invitation from the advertiser to receive advertisements from the advertising provider, the consumer will receive on the consumer's computer screen an advertising banner which will display advertising targeted to the consumer profile until such time as the consumer cancels the advertising; f) in the event of selection of option e) ii) the consumer will be credited for the cost of the on line time of the Internet connection commensurate with the amount of time spent by the consumer viewing advertising provided by the advertising provider. In another broad form of the method aspect the present invention comprises: a method for elective viewing by a consumer of advertisements provided by an advertisement provider whilst the consumer is on the Internet such that the consumer can optionally view advertisements whilst viewing information supplied by an information provider to defray the costs of the Internet on line time, the method comprising the steps of: a) connecting a consumer computer to an information provider computer via the Internet, b) establishing a link to a web page of an advertising provider via the information provider computer; c) sending particulars of the consumer computer such as the computer's Email address to the advertising provider to establish a link between the consumer computer and the advertising provider computer, d) receiving at the consumer's computer from the advertising provider computer a randomly displayed invitation to receive advertising material at the option of the consumer whilst the consumer is receiving information from an information provider; e) allowing said random invitation to display on the consumer's computer for a predetermined length of time, whereupon; i) in the event that the consumer ignores the invitation to receive advertising material, the invitation will remain as a randomly flashing icon and may disappear and reappear again at a random time allowing the consumer subsequent opportunities to accept the invitation to receive advertising, ii) in the event that the consumer accepts the random invitation from the advertiser to receive advertisements from the advertising provider, the consumer will receive on the consumer's computer screen an advertising banner which will display advertising targeted to a predetermined parameter such as the consumer profile, post code or Email address; whereupon after a predetermined period of supplying advertising, the advertising provider will cease provision of advertisements and will re activate the invitation to the consumer to request supply of the advertisements; f) in the event of selection of option e) ii) the advertising provider will during the period of provision of advertisements credit the consumer with cash, rewards prizes or equivalent or with the cost of the on line time of the Internet connection commensurate with the amount of time spent by the consumer viewing advertising provided by the advertising provider. In another broad form of the method aspect the present invention comprises: a method for elective viewing by a consumer of advertisements provided by an advertisement provider whilst the consumer is on the Internet such that the consumer can optionally view advertisements whilst viewing information supplied by an information provider to defray the costs of the Internet on line time, the method comprising the steps : a) connecting a consumer computer to an information provider computer via the Internet, b) establishing a link to a web page of a host advertising provider via the information provider computer; c) sending particulars of the consumer computer such as the computer's Email address to the advertising provider to establish a link between the consumer computer and the advertising provider computer, d) receiving at the consumer's computer from the advertising provider computer a randomly displayed invitation to receive advertising material at the option of the consumer whilst the consumer is receiving information from an information provider; e) allowing said random invitation to display on the consumer's computer for a predetermined length of time, whereupon; i) in the event that the consumer ignores the invitation to receive credits, prizes or rewards for viewing advertising material, the invitation will remain as a randomly flashing icon until the consumer signals said advertising provider that it wishes to receive said credits, rewards prizes or the like in return for viewing said advertising, ii) in the event that the consumer accepts the invitation from the advertiser to receive credits, prizes or rewards for viewing advertisements from the advertising provider, the consumer will continue to receive on the consumer's computer screen on an advertising banner, advertisements, whereupon after a predetermined period of obtaining credits, rewards, prizes etc for viewing advertising said icon will start moving indicating that the consumer is no longer receiving credits, rewards or prizes for viewing advertising sent to the consumer computer, f) in the event of selection of option e) ii) the advertising provider will during the period of provision of advertisements credit the consumer with benefits, cash, rewards prizes or equivalent or with the cost of the on line time of the Internet connectioncommensurate with the amount of time spent by the consumer viewing advertising provided by the advertising provider during a predetermined reward period. According to a preferred embodiment, the invitation to the consumer appearing on the consumer computer to receive advertising from the advertising provider is a flashing icon which the consumer may either click on or answer by an alternative means such as a key stroke or other signal which signals to the advertising provider whereupon, the advertising provider matches with the particular consumer's Email particulars whereupon the advertising provider supplies advertising to the consumer computer until the consumer cancels the advertising. One advantage of the above system is that the consumer computer does not require downloaded software to access the advertising material. In another broad form the present invention comprises: an interactive system for accessing from a consumer computer at the option of a consumer, advertising material supplied by an advertising provider in communication with said consumer computer whilst the consumer computer is obtaining information from an information provider; the system including a consumer computer which at the option of the consumer, establishes communication with an information provider computer responsive to an invitation from the advertising provider computer, an advertising provider which communicates with said consumer computer via the advertising providers web site upon election by said consumer in response to an invitation from said advertising provider; wherein the consumer receives without the need for enabling consumer oriented software downloaded to the consumer computer, said advertising material by responding to a random invitation from the advertising provider appearing on the consumer computer screen after the consumer has registered with the advertising provider by forwarding to the provider the consumer's Email address and/or such data as consumer's postcode; said random invitation appearing as a flashing icon on the screen of the consumer computer near a banner advertisement such that in the event the consumer responds to the random invitation within a predetermined period, advertising will be sent to the consumer's computer for a random period of time unknown to the consumer allowing the consumer repeated opportunity to elect whether to receive advertising material whilst on line; the system thereby allowing the consumer to view advertising simultaneously with Internet information at the option of the consumer thereby allowing the consumer to gain credits, cash, rewards, prizes or the like or to offset the cost of Internet time commensurate with the extent of self determined exposure by the consumer to advertising messages. In another broad form the present invention comprises; an interactive system for transmitting advertisements from an advertising provider to a consumer computer via the Internet, the system comprising; a consumer computer capable of establishing an Internet connection with an information provider; an advertisement provider computer capable of establishing a connection with a consumer computer, a registration module at the advertisement provider's computer for receiving data including the consumer computer's Email address and or data from the consumer to identify and profile the consumer, such as post code; an icon or like indicia at the consumer computer delivered by the advertising provider to allow the consumer the option of receiving advertising from the advertising provider by signalling via that icon or indicia that the consumer wishes to receive advertising; means at the advertisement provider's computer to identify a received signal as that of a particular consumer when the consumer signals the advertising provider via said icon its desire to receive advertising, means at the advertisement provider computer to terminate the icon or like indicia in the event that a predetermined period of idleness of the icon or indicia is detected where the consumer does not signal via the icon or indicia of its request for advertising material whereupon the advertising provider's computer permanently or temporarily terminates the display of the icon or indicia whereupon after a predetermined period of time has elapsed, the icon will reappear on_the consumer's computer allowing the consumer the option of electing to view advertising; whereupon in the event that the consumer elects to view advertising material, the advertising provider will provide to the consumer, credit, cash, rewards, prizes or the like commensurate with the amount of time spent by the consumer viewing advertisements. Consumers gain rewards each time they acknowledge advertisers messages by responding to an icon invitation. The advantages of the interactive system according to the present invention include the ability of a user to earn rewards when working in any program while on line. A further advantage is that advertisers only pay for user acknowledgements of the advertising providers advertisements. Also, advertisers can interact direct with consumers and therefore potential customers as a result of which the advertisers acquire a detailed analysis of the consumers. According to one embodiment consumers allocate on line rewards derived from viewing advertising to a predetermined recipient such as a charity or community organisation, individual, school council etc. DETAILED DESCRIPTION The present invention will now be described according to a preferred but non limiting embodiment and with reference to the accompanying illustrations wherein; Figure 1 shows schematic layout of the system according to one embodiment of the invention; and Figure 2 shows a block diagram of system processing according to a preferred embodiment. Figure 3 shows a schematic layout of a typical system arrangement according to a preferred embodiment of the invention. The system will primarily be described with reference to viewing advertisements via a user computer but it will be appreciated that the system is adaptable to other mediums which may receive information including advertising such as Wireless Application Protocol phones, digital television receivers and Webpads. Figure 1 shows a schematic layout of an interactive communication system according to a preferred embodiment of the invention. The system shown comprises a consumer computer 1 capable of browsing the Internet via a service or information provider computer 2. Included in the system is an advertising provider computer 3 which is accessible to the consumer computer 1 via the service provider computer 2. Consumer computer 1 is linked to provider computer 2 in the usual manner by dialing an information provider's computer, whereupon the consumer computer 1 gains access to the web page of an advertising provider. The consumer interacts with the web page to register for future receipt of advertisements. Figure 2 shows a block diagram of the processing required for a consumer to access and use the system. In order to operate the system, the consumer must link the consumer computer 1 to information provider computer 2. This is done in the usual manner by dialing any standard service provider via known communication protocols. Once the consumer is connected to the Internet the consumer is free to visit selected web sites. The consumer will normally be charged by the information provider for Internet on line time. The consumer utilising the system of the present invention has the option of receiving credits, cash, rewards or prizes or reducing Internet costs by electing to view advertising but it is the way in which the consumer interacts with the advertising supplier which distinguishes this system from the known systems. As previously indicated, the known systems are unduly complicated to set up, are intrusive and do not allow the consumer sufficient choices in respect of control over the supply of advertising. In use, once the consumer is connected to the internet the consumer accesses the selected advertiser's web site which has prompt instructions for registration. Registration is according to the invention, a simple process of the consumer calling up the advertisers web site and electing to send its E mail address to enable the advertiser to identify the particular consumer. The consumer may also send a profile so that advertisements can be tailored to suit the consumer. With the simple act of sending the consumer's Email address to the advertising provider, the consumer will be automatically registered whereupon the advertising provider will then send a facility to the consumer for containing advertisements and including an icon which acts as an invitation to the consumer to elect whether to receive advertisements. At this point, the consumer has a choice as to whether to ignore or to respond to the invitation. Should the consumer ignore the invitation, no advertising or benefits of viewing the advertising will be received. The icon will providing a renewed invitation to the consumer to view advertising, the invitation appearing in the form of a flashing icon. In practice, the consumer would be unlikely to register then perpetually ignore the invitation to receive advertising. The system allows for random re appearance of the invitation to receive advertising. Should the consumer choose to receive advertising, the advertising provider will send advertisements to the consumer until either the consumer elects to cancel the advertisements or until such time as a predetermined random time period has elapsed whereupon the advertisements and benefits will be terminated until the consumer elects to receive further advertisements. According to another embodiment, the system provides for advertising to be constantly sent to the consumer computer for which the consumer will not be credited for viewing until such time as the consumer accepts an invitation in the form of a flashing icon to signal via the icon to the advertising provider that the consumer wishes to receive credits, rewards or prizes for viewing the constantly transmitted advertising whereupon the icon will cease flashing for a predetermined period unknown to the consumer. The advantage of the system described above is that it does not require PROPRIETARY software and the consumer can control; whether it receives advertisements once registered. Preferably, there may be one advertisement distributed to the consumer per minute and the advertising could be available for random times unknown to the consumer such as but not limited to between 5 and 30 minutes to ensure the consumer actually views the advertisements. According to an alternative embodiment the interactive advertising system may be adapted for distribution through a digital television receiver, Webpad or through a Wireless application protocol (WAP) phone. In that case, the consumer station will be a television receiver or WAP phone which receives banner advertising in a similar manner and responsive to an invitation flashing in the banner or on the screen display. The advertisements viewed by the consumer within the framework of the system may be customised to the individual viewer. The system provides for a display banner on which advertising is viewed and which is transmitted to the viewer computer. The system does not use cookies and does not require installation of software to the viewer station or interaction between down loaded software and an operating system. The system may be used immediately following user registration. Email and postcode may be parameters required for login. Animated images are stored as GIF files. A typical operating regime is described in Figure 3. The arrangement includes a consumer station 10 which receives banner advertising images 11 using HTTP. The banner advertising is provided by an advertisement loader 12 which is in communication with a read/write data base from which can be determined the account status of a viewer of advertising and also parameters which profile a particular consumer. Data base 13 includes an advertiser data base 13Q which logs advertising activity for a particular consumer and a user profile data base including profile data on a particular consumer. The arrangement described operates as follows. Once Email and postcode are verified, there is a collection of 30 minute sequence of ad reference codes. Animated GIF files are loaded and displayed each minute and viewer interaction is requested at intervals of 5-30 minutes. User interaction must take place within 30 seconds of prompt. Where interaction is too late, no credit will be given to the viewer and the system will pause. A list of viewed ad reference codes may be sent after interaction and a request is made when an advertisement supply is depleted. The system further includes an advertiser loader and scheduler which loads and schedules advertiser information. A Java application is developed in a windows environment with average loading time for advertisements being two minutes. The loader/scheduler provides system usage graphs with configuration files formatted as readable text files. A data base and scripts creates a schedule of advertised reference codes with a data base backup process used to form a history data base which can be maintained and debugged. A primary advantage of the system described is that there is no need for the end viewer to intervene to down load software. Although software is required in the technical sense, it is not in the form that an end user would usually associate with a program in that the software is not permanently stored in the end viewers receiving station such as a computer. The software is in effect transient in that it exists only when the viewer is viewing advertising and interacts not with an operating system at the viewer station but with browser software at the time of viewing the advertisements. Prior to the present invention, a viewer of advertising or the like had to load platform specific enabling software via such medium as a CD which would then interact with the operating system of the receiving station. The CD rom runs a program at the bottom of the viewing screen. The present invention uses browser specific software and as there is no down load in the technical sense the interaction with the icon is essential. This necessitates the viewer to click on the icon which enables the viewing of advertising One advantage of the system is that the host knows when the viewer is viewing advertising which is attractive to the advertiser. For security reasons the icon forming the viewer invitation may be changed to prevent tampering with the system. As there is no software downloaded to a viewing station operating system there is no software to be tampered with by the viewer. The icon may not appear different to the viewer but can be made unrecognisable as the same icon to a computer. The host is able to know when the viewer is viewing advertising. It will be recognised by persons skilled in the art that numerous variations and modifications may be made to the invention as broadly described herein without departing from the overall spirit and scope of the invention. We Claim: 1. An on line interactive advertising system which enables viewing of advertising by a person engaged in an activity in which the person receives electronic data and/or images and at the same time and at the option of the person views said advertising; the system comprising; a consumer station which receives electronic data or images; an information provider which delivers said electronic data or images to said consumer station, a host having a website with which said consumer station communicates and interacts, an advertising provider in communication with said host; wherein the advertising provider communicates via said host with said consumer station via the internet upon election by said consumer station responsive to an invitation from said host; wherein, without requiring software downloaded and installed into the consumer station, the consumer receives said advertising material by responding to a random invitation from the host, which appears at the consumer station wherein, when said consumer elects to view advertising from said advertising provider via said host, the consumer receives rewards, credits or benefits commensurate with the length of time advertising is viewed. 2. An interactive system according to claim 1 wherein said invitation is random and appears as an icon at the consumer station, the system including a predetermined idleness criteria such that in the event the consumer station fails to respond to the random invitation within a predetermined period, the invitation will cancel itself and reappear randomly at a later time at the consumer station allowing the consumer repeated opportunity to elect whether to receive advertising material while on line. 3. An interactive system according to claim 1 wherein the consumer is able to view advertising simultaneously with information from said information provider at the option of the consumer, thereby allowing the consumer to offset the cost of on line time commensurate with the extent of exposure to advertising provided by the advertising provider. 4. An interactive system according to claim 1 wherein said advertising station is remote from said consumer station, 5. An interactive system according to claim 1 wherein said invitation is a flashing icon. 6. An interactive system according to claim 1 wherein said consumer station is a computer. 7. An interactive system according to claim 1 wherein said consumer station is a digital television receiver, webpad or Wireless Application Protocol phone. 8. An interactive advertising system according to claim 1 wherein said advertisements appear on a computer, video or television screen at a predetermined location on the screen. 9. An interactive system according to claim 8 wherein said advertising appears at said consumer station in a banner on said screen. 10. An interactive system according to claim 5 wherein said icon appears at any location within said banner. 11. An interactive system according to claim 9 wherein said banner is moveable. 12. An interactive system according to claim 10 wherein said icon is visible irrespective of its location within said banner and when received on a consumer computer is enabled by an internet browser. 13. An interactive system according to claim 1 wherein the advertising is displayed independent of any data or images displayed on said screen at said consumer station. 14. An interactive advertising system according to claim 1 wherein viewer software enabling the consumer to view advertising, is browser driven such that said software is embedded into said viewer software and wherein said viewer software does not remain on the computer at the termination of viewing said advertisements. 15. An interactive system according to claim 1 wherein a consumer registers with said advertising provider by providing a consumer profile. 16. An interactive system according to claim 1 wherein said rewards comprise rebates to said consumer for the costs of internet time commensurate with the time spent viewing advertising. 17. An interactive advertising system for enabling elective viewing of advertising at a consumer computer while the consumer computer is on line, the system including an advertising provider in communication with said consumer computer while the consumer is obtaining on line data or information from an information provider, the system including a consumer computer in communication with an information provider, wherein the advertising provider computer communicates with said consumer computer via the advertising providers web site upon election by said consumer responsive to an invitation from said advertising provider; wherein, without requiring software downloaded to the consumer's computer, the consumer receives said advertising material by responding to a random invitation from the advertising provider appearing on the consumer computer screen; said random invitation appearing as a flashing icon on the screen of the consumer computer and including a predetermined idleness criteria such that in the event the consumer computer fails to respond to the random invitation within a predetermined period the consumer will not receive advertising nor credits, cash, prizes or like incentives for viewing said advertising, whereupon the invitation will reappear randomly at a later time on the consumer's computer screen allowing the consumer repeated opportunity to elect whether to receive advertising material while on line; wherein upon acceptance by the consumer of advertising by signaling the advertising provider , advertisements will be sent to the consumer's computer for a predetermined random period following which the advertisements will be suspended until reactivated by the consumer by signalling the advertising provider; the system thereby allowing the consumer to view advertising simultaneously with Internet information at the option of the consumer, thereby allowing the consumer to receive credits, prizes or like or to offset the cost of Internet time commensurate with the extent of exposure by the consumer to advertising messages; the system operable without the need for the consumer to download specific software. 18. An interactive system according to claim 17 wherein when the icon is flashing, the consumer is not receiving advertising nor credits, rewards, prizes etc for viewing said advertising. 19. An interactive system for accessing from a consumer computer at the option of a consumer, advertising material supplied by an advertising provider in communication with said consumer computer while the consumer computer is obtaining information from an information provider; the system including a consumer computer which at the option of the consumer, establishes communication with an information provider computer responsive to an invitation from the advertising provider computer, an advertising provider which communicates with said consumer computer via the advertising providers web site upon election by said consumer in response to an invitation from said advertising provider; wherein the consumer receives without the need for enabling consumer oriented software downloaded to the consumer computer , said advertising material by responding to a random invitation from the advertising provider appearing on the consumer computer screen after the consumer has registered with the advertising provider by forwarding to the provider the consumer's Email address and /or such data as consumer's postcode; said random invitation appearing as a flashing icon on the screen of the consumer computer in or near a banner advertisement such that in the event the consumer responds to the random invitation within a predetermined period, advertising will be sent to the consumer's computer for a random period of time unknown to the consumer allowing the consumer repeated opportunity to elect whether to receive advertising material while on line; the system thereby allowing the consumer to view advertising simultaneously with Internet information at the option of the consumer thereby allowing the consumer to gain credits, cash, rewards , prizes or the like or to offset the cost of Internet time commensurate with the extent of self determined exposure by the consumer to advertising messages. 20. An interactive system for transmitting advertisements from an advertising provider to a consumer computer via the Internet, the system comprising; a consumer computer capable of establishing an Internet connection with an information provider; an advertisement provider computer capable of establishing a connection with a consumer computer, a registration module at the advertisement provider's computer for receiving data including the consumer computer's Email address and or data from the consumer to identify and profile the consumer, such as post code; an icon or like indicia at the consumer computer delivered by the advertising provider to allow the consumer the option of receiving advertising from the advertising provider by signaling via that icon or indicia that the consumer wishes to receive advertising; means at the advertisement provider's computer to identify a received signal as that of a particular consumer when the consumer signals the advertising provider via said icon its desire to receive advertising, means at the advertisement provider computer to terminate the icon or like indicia in the event that a predetermined period of idleness of the icon or indicia is detected where the consumer does not signal via the icon or indicia of its request for advertising material whereupon the advertising provider's computer permanently or temporarily terminates the display of the icon or indicia whereupon after a predetermined period of time has elapsed, the icon will reappear on the consumer's computer allowing the consumer the option of electing to view advertising; whereupon in the event that the consumer elects to view advertising material, the advertising provider will provide to the consumer, credit, cash, rewards, prizes or the like commensurate with the amount of time spent by the consumer viewing advertisements. Dated this 20th day of March, 2002. HIRAL CHANDRAKANT JOSHI AGENT FOR DISCOUNTNET PTY LIMITED

Documents:

abstract1.jpg

in-pct-2002-00343-mum-cancelled pages(26-04-2005).pdf

in-pct-2002-00343-mum-claims(granted)-(26-04-2005).doc

in-pct-2002-00343-mum-claims(granted)-(26-04-2005).pdf

in-pct-2002-00343-mum-correspondence(01-06-2005).pdf

in-pct-2002-00343-mum-correspondence(ipo)-(11-10-2005).pdf

in-pct-2002-00343-mum-drawing(26-04-2005).pdf

in-pct-2002-00343-mum-form 19(11-02-2004).pdf

in-pct-2002-00343-mum-form 1a(20-03-2002).pdf

in-pct-2002-00343-mum-form 1a(26-04-2005).pdf

in-pct-2002-00343-mum-form 2(granted)-(26-04-2005).doc

in-pct-2002-00343-mum-form 2(granted)-(26-04-2005).pdf

in-pct-2002-00343-mum-form 3(20-03-2003).pdf

in-pct-2002-00343-mum-form 3(25-04-2005).pdf

in-pct-2002-00343-mum-form 5(08-09-2004).pdf

in-pct-2002-00343-mum-form 5(20-03-2002).pdf

in-pct-2002-00343-mum-form-pct-ipea-409(26-04-2005).pdf

in-pct-2002-00343-mum-form-pct-isa-210(26-04-2005).pdf

in-pct-2002-00343-mum-general power of attorney17-12-2003).pdf

in-pct-2002-00343-mum-petition under rule 137(25-04-2005).pdf