Title of Invention

A LIQUID PERSONAL SKIN WASH COMPOSITION

Abstract

A liquid skin personal wash composition comprising : (1) 0% to 75% by weight composition surfactant; (2) 0.01% to 20% by wt. of a particle defined by : (a) an exterior surface having a refractive index > 1.6; (b) having a flat, plate-like geometry; (c) having a length of particle < 150 p; and (d) having 0.001 to 5% by wt. particle of a hydrophobic surface modifying agent; and (3) 0.1% to 75% by wt. of a thickened hydrophobic benefit agent or emollient.

Full Text

FORM - 2 THE PATENTS ACT, 1970 (39 of 1970) & The Patents Rules, 2003 COMPLETE SPECIFICATION (See Section 10 and Rule 13) A LIQUID PERSONAL,SKIN WASH COMPOSITION HINDUSTAN LEVER LIMITED, a company incorporated under the Indian Companies Act, 1913 and having its registered office at Hindustan Lever House, 165/166, Backbay Reclamation, Mumbai -400 020, Maharashtra, India The following specification particularly describes the invention and the manner in which it is to be performed. ORIGINAL 161/MUMNP/2005 WO 2004/024119 PCT/EP2003/009813 - 1 - 5 The present application relates to oil-containing personal wash compositions or emulsions (e.g., bars or liquids), preferably, cleansing, wash-off compositions or emulsions comprising particles having high refractive index (e.g., external surface having refractive index >1.6) and defined 10 thickness, geometry and size (e.g., optionally hydrophobically modified mica particles meeting defined parameters). The particles are delivered, for example, in oil-containing 15 bar compositions or as particle-in-oil liquid emulsion compositions. The particles enhance the shine of skin or other substrate on which they are deposited, and reduce the appearance of flaws or defects on the substrate (e.g., skin). 20 In a further embodiment, the application relates to a method of enhancing skin shine and/or reducing flaws in the appearance of the skin using oil-containing personal wash compositions or emulsions comprising particles as noted 25 above. One of the attributes desired by consumers is shiny, healthy-looking skin. Traditionally, skin "shine" has been achieved by depositions of oils onto substrates (e.g., skin 30 surface). To the applicant's knowledge, use of specific particles of the invention in oil-containing, rinse-off WO 2004/024119 PCT/EP2003/009813 - 2 - personal wash compositions (e.g., to enhance shine) is not known. This may be due in part to the inability (prior to the subject invention) to deliver such particles in a wash-off composition (bar or liquid). 5 The use of particles generally (e.g., mica with green interference color) in personal care compositions is not novel. Thus, for example, International Publication WO ( 00/51551 (assigned to Procter & Gamble) describes leave-on 10 skin care compositions containing coated mica with green interference color. As indicated, the compositions are topical leave-on compositions (see abstract) designed for hand and body. 15 The particles in the WO '551 reference are used as interference particles, not to enhance shine. They have a Ti02 layer thickness in a range of from about 150 nm to about 250 nm (column 6, line 23); this is far smaller than the upper range of thickness claimed for the shine-enhancing 20 particles of the present invention (which typically have a thickness greater than 0.5 microns, or 500 nanometers). It is also greater than the lower range of thickness claimed (thickness of less than or equal to 0.1 micron or 100 nanometers). 25 Also, the particles of the invention must have a flat, plate-like geometry to ensure shine enhancement. Most critically, perhaps, the reference fails to teach or suggest that the particles may be used in oil-containing, rinse-off 30 compositions. WO 2004/024119 PCT/EP2003/009813 - 3 - Particles having a thickness within the preferred range are also known (Timron® particles) but these particles have also not been used in oil-containing, personal wash, rinse-off compositions. Further, they have not been hydrophobically 5 modified, as is required in at least one embodiment of the subject invention (i.e., when used as liquids) . Timron® particles sold by EM Industries, for example, are disclosed in a brochure but, as noted, there is no teaching 10 or suggestion in the brochure or any other art that the Timron® product can be used in oil-containing personal wash, rinse-off compositions (bar or liquid) to enhance shine. That is, there is simply no disclosure of such particles in oil-containing bars, or in particle-in-oil emulsions used as 15 personal wash compositions. In summary, pigments used in WO' '551 do not recognize the preferred particle thickness or criticality of refractive index. Also where particles of same thickness as those of 20 the invention are known (Timron® products) , there is no teaching or suggestion of using these in oil-containing, personal wash, rinse-off compositions, for example to enhance shine. 25 Unexpectedly, the applicants have now found that rinse-off personal wash compositions (preferably, but not necessarily, surfactant-containing) comprising flat, plate-like particles which particles (outer surface of particles) have a defined refractive index, a preferred thickness and maximum length, 30 and wherein said particles are delivered in WO 2004/024119 PCT/EP2003/009813 compositions/emulsions comprising at least 0.01% to 75% oil provide superior shine compared, for example, to compositions having particles which are delivered in non oil-containing compositions. 5 In one embodiment of the invention (e.g., when delivered from a liquid composition), the particle itself is also hydrophobically modified. While not wishing to be bound by theory, this is believed to help the particle suspend better 10 in oil (e.g., particle suspended in a particle-in-oil emulsion and delivered as oil emollient) and be more readily delivered to substrate. More specifically, the present invention comprises a rinse-15 off personal wash composition comprising: (1) 0 % to 75 %, preferably 3 % to 65 % by weight composition of surfactant; (2) 0.01 % to 20 %, preferably 0.02 % to 10 % by wt. of a particle defined by. 20 (a) having an exterior surface which has a refractive index of > 1.6; (b) having a flat, plate-like geometry; (c) having a length of particle less than 150 microns; and 25 (d) having 0 % to 5 %, preferably 0.001 % to 4 % by wt. particle of a hydrophobic modifying agent; and (3) 0.1 % to 75 %, preferably 0.5 % to 25 % by wt., even more preferably 1 % to 15 % by wt. of a 30 benefit agent or emollient. WO 2004/024119 PCT/EP2003/009813 - 5 - In one preferred embodiment, the personal wash composition is a liquid composition and particle (2) has 0.001% to 5%, preferably 0.0015 % to 4 % by wt. particle of a hydrophobic modifying agent. 5 In another preferred embodiment, the particle (2) has a thickness of particle (whether hydrophobically modified or not) of greater than or equal to 0.5 microns, or less than or equal to 0.1 microns. 10 In another embodiment, the invention comprises a method of enhancing shine of skin or other substrate using any of the compositions noted above. 15 The present invention relates to compositions for and methods for enhancing shine of skin or other substrate. More specifically, the applicants have found that oil-containing, rinse-off, personal wash compositions comprising 20 specified platelet-like particles delivered in oil-containing bar compositions or as particle-in-oil liquid emulsions unexpectedly significantly enhance shine as defined by a shine measurement test disclosed herein. 25 The novel personal wash compositions of the invention are rinse-off compositions. While not wishing to be bound by theory, it is believed the required oil (e.g. emollient/benefit agent) helps deliver the particles which normally might be expected to readily wash off (providing no 30 shine benefit) from such compositions. WO 2004/024119 PCT/EP2003/009813 -6 - In one embodiment of the invention, the compositions of the invention comprise: (1) 0 % to 75 %, preferably 3 % to 65 % by wt. of a surfactant or surfactants selected from the group 5 consisting of anionic, nonionic, amphoteric/zwitterionic, cationic surfactant and mixtures thereof; (2) 0.01 % to 20 %, preferably 0.02 % to 10 % by wt. of particle, wherein the particles are defined by 10 the following characteristics: (a) having an exterior surface which has a refractive index greater than or equal to 1.6; (b) having flat, plate-like geometry; 15 (c) having a particle length less than 150 microns; and (d) having 0 to 5 %, preferably 0.001 % to 4 % by wt. particle of a hydrophobic modifying agent; and 20 (3) 0.1 % to 75 % by wt. preferably 0.5 % to 25 %, more preferably 1 % to 15 % of composition of a benefit agent or emollient. In one preferred embodiment, compositions are liquids and 25 particle (2) has 0.001 % to 5 %, preferably 0.0015 % to 4 % by wt. particle hydrophobic modifying agent. In another preferred embodiment, particle (2) has a thickness of particle (whether hydrophobically modified or 30 not) of greater than or equal to 0.5 microns, or less than or equal to 0.1 microns. WO 2004/024119 PCT7EP2003/009813 - 7 - Finally, the invention also relates to method of enhancing shine using any of these compositions. Compositions of the invention are described in greater 5 detail below. The compositions of the invention are "rinse-off" compositions, by which is meant that they are intended to be rinsed off of the substrate, for example using water, after 10 • application, in contrast to leave-on lotions or cosmetics. The rinse-off composition may be applied as a bar or liquid, such as in personal wash liquids and bars. The compositions of the invention may comprise 0 to 75 %, 15 preferably 3 % to 65 % of a surfactant selected from the group consisting of anionic, nonionic, amphoteric/zwitterionic, cationic surfactant and mixtures thereof. 20 Among suitable anionic actives which may be used are the alkyl ether sulfates, acyl isethionates, alkyl ether sulfonates, sarcosinates, sulfosuccinates, taurates and combinations thereof. Among suitable amphoteric actives may be included alkylbetaines, amidopropyl betaines, amidopropyl 25 sultaines and combinations thereof. Alkyl ether sulfates of the present invention will be of the general formula 30 R-(OCH2CH2)nOS03-M+ WO 2004/024119 PCT/EP2003/009813 - 8 - wherein R ranges from C8-C20 alkyl, preferably C12-C15 alkyl, n is an integer from 1 to 40, preferably from 2 to 9, optimally about 3, and M is a sodium, potassium, ammonium or triethanolammonium cation. Typical commercial co-actives of this variety are listed in the table below: Trademark Chemical Name Physical Form J Manufacturer Steoi CS 330 Sodium Laureth Sulfate Liquid Stepan Standopol ES-3 Sodium Laureth Sulfate Liquid Henkel Aikasurf ES-60 Sodium Laureth Sulfate Paste Alkaril Cycloryl TD TEA Laureth Sulfate Paste Cyclo Standopol 125-E Sodium Laureth-12 Sulfate Liquid Henkel Cedepal TD407MF Sodium Trideceth Sulfate Paste Miranol Standopol EA-2 Ammonium Laureth Sulfate Liquid Henkel 10 Alkyl ether sulfonates may also be employed for the present invention. Illustrative of this category is a commercial product known as Avenel S-150 commonly known as a sodium C12-C15 Pareth-15 sulfonate. 15 Another active type suitable for use in the present invention is that of the sulfosuccinates. This category is best represented by the monoalkyl sulfosuccinates having the formula R2OCCH2CH(SO3—Na+) COO—M+; and amido-MEA sulfosuccinates of the formula: RCONHCH2CH2O2CCH2CH(SO3-M+)COO—M+; wherein R 20 ranges from C8-C20 alkyl, preferably C12-C15 alkyl and M is a WO 2004/024119 PCT/EP2003/009813 - 9 - sodium, potassium, ammonium or triethanolammonium cation. Typical commercial products representative of these co-actives are those listed in the table below: Trademark Chemical Name Physical Form Manufacturer Emcol 4400-1 Disodium Lauryl Sulfosucclnate Solid Witco Witco C5690 Disodium Cocoamido MEA Sulfosuccinate Liquid Witco Mclntyre Mackanate CM40F Disodium Cocoamido MEA Sulfosuccinate Liquid Mclntyre Schercopol CMSNa Disodium Cocoamido MEA Sulfosuccinate Liquid Scher Emcol 4100M Disodium Myristamido MEA Sulfosuccinate Paste Witco Schercopol Disodium Oleamido MEA Liquid Scher VarsulfS13333 Disodium Ricionoleamido MEA Sulfosuccinate Solid Scherex . _ _ Sarcosinates may also be useful in the present invention as a co-active. This category is indicated by the general formula RCON(CK3)CH2CO2—M+, wherein R ranges from C8-C20 alkyl, preferably C12-C15 alkyl and M+ is a sodium, potassium ammonium or triethanolammonium cation. Typical commercial products representative of these co-actives are those listed in the table below: WO 2004/024119 PCT/EP2003/009813 - 10 - Taurates may also be employed in the present invention as co-actives. These materials are generally identified by the formula RCONR' CH2CH2SO3—M+, wherein R ranges from C8-C20 5 alkyl, preferably C12-C15 alkyl, R1 ranges from C1-C4 alkyl, and M+ is a sodium, potassium, ammonium or triethanolammonium cation. Typical commercial products, representative of these co-actives are those listed in the table below: Within the category of amphoterics there are three general categories suitable for the present invention. These include alkylbetaines of the formula RN+ (CH3) 2CH2CO2—M , 15 amidopropyl betaines of the formula RCONHCH2CH2CH2N+(CH3)2CH2CO2—M+, and amidopropyl sultaines of the formula RCONHCH2CH2N+ (CH3) 2CH2SO3—M+ wherein R ranges from C8-C20 alkyl, preferably C12-C15 alkyl, and M+ is a sodium, potassium, ammonium or triethanolammonium cation. 20 Typical commercial products representative of these co-actives are found in the table below. WO 2004/024119 PCT/EP2003/009813 - 11 - Within the broad category of liquid actives, the most effective are the alkyl sulfates, alkyl ether sulfates, alkyl ether sulfonates, sulfosuccinates, and amidopropyl 5 betaines. Another preferred surfactant is an acyl isethionate having the formula 10 in which R denotes a linear or branched alkyl group and M denotes an alkali metal or alkaline earth metal or an amine. Another surfactant which may be used are the monoalkyl or 15 dialkylphosphate surfactants. WO 2004/024119 PCT/EP2003/009813 - 12 - Another mild surfactant which may be used, preferably used as primary surfactant in combination with other surfactants noted above, is sodium coco glyceryl ether sulfonate. While desirable to use because of its mildness properties, this 5 coco AGS alone does not provide optimum lather creaminess. A sodium 90/10 coconut/tallow alkyl AGS distribution is preferred for creaminess. Salts other than the sodium salt -such as TEA-, ammonium, and K-AGS and chain length distributions other than 90/10 coconut/tallow are usable at 10 moderate levels. Also, some soap may be added to improve lather volume and speed of lathering. Certain secondary co-surfactants used in combination with AGS can also provide a creamier and more stable lather. 15 These secondary surfactants should also be intrinsically mild. One secondary surfactant that has been found to be especially desirable is sodium lauroyl sarcosinate (trade name Hamposyl L, made by Hampshire Chemical) . 20 The amphoteric betaines and sultaines noted above can be used as the sole surfactant, but are more preferred as a co-surfactant . Nonionics generally should not be used as the sole surfactant in this product if high foaming is desirable; however, they can be incorporated as a co- 25 surfactant. Nonionic and cationic surfactants which may be used include any one of those described in U.S. Patent No. 3,761,418 to Parran, Jr., hereby incorporated by reference into the 30 subject application. Also included are the aldobionamides as taught in U.S. Patent No. 5,389,279 to Au et al; and the WO 2004/024119 PCT/EP2003/009813 - 13 - polyhydroxy fatty acid amides as taught in U.S. Patent No. 5,312,934 to Letton, both of which are incorporated by reference into the subject application. 5 Soaps may be used at levels of about 0.1 % to 10 %. Soaps can be used at higher level (for example, to provide soap-like feel) provided that the overall surfactant mixture is milder than soap and retains zein values within the scope of the invention. The soaps may be added neat or made in situ 10 via adding a base, e.g., NaOH; to convert free fatty acids. A preferred surfactant active system is one such that acyl isethionate comprises 1 % to 15 % by weight of the total composition and/or an anionic other than acyl isethionate 15 (e.g., ammonium lauryl ether sulfate) comprises 1 % to 15 % by weight of the total composition and amphoteric comprises 0.5 % to 15 % by weight of the total composition. Another preferred active system is one comprising 1 % to 20 20 % alkyl ether sulfate. Preferred surfactant systems may also contain 1 % to 10 % alkali metal lauryl sulfate or C14-C16 olefin sulphonate instead of acyl isethionate. Compositions according to the invention typically comprise 25 particle and oil. One key to the subject invention is that the particles (e.g., TiO2 coated substrate, such as mica, optionally comprising SiO2 or other core) are used in rinse-off personal wash compositions which must comprise oil. Without wishing to be bound by theory, the oil is believed 3 0 critical to deposit particle (providing shine) in such WO 2004/024119 PCT/EP2003/009813 14 - rinse-off compositions. The rinse-off can be a liquid composition (in which case hydrophobic surface modifier is also required) or a bar composition (where no modifier is needed). 5 The particle which is used before forming the particle-in-oil compositions is itself defined by the following characteristics: 10 (a) it must have an external surface (whether substrate is solid or has a core) which has a refractive index of >1.6 (where refractive index (n) of a substance is defined as Vv/V, where Vv is velocity of light in a vacuum and V is the 15 velocity of light in the substance) ; (b) it must have flat, plate-like geometry; (this distinction helps distinguish over, for example, the interference pigments of the art which need not be flat) ; 20 (c) it must have a thickness of particle (whether the particle is hydrophobically modified as required in PW liquids or not) of >0.5 microns or less than or equal to 0.1 microns; (d) have a particle length of 25 This is important because the higher particle size can be more obviously seen, and therefore does not provide an aesthetic uniform appearance which would generally be more desirable to consumers. Also, there may be some issues associated with safety for larger size particles; and WO 2004/024119 PCT/EP2003/009813 - 15 - (e) optionally it has hydrophobic modification of the surface (except when used in liquid compositions where modification is required; this modification 5 helps ensure deposition of the particle). Particles such as those described above are similar to those described in a Brochure to Rona® entitled "Special Effect Pigments", published 1998 (except for surface modification). 10 What neither the brochure, nor any other art of which applicants are aware, discloses, however, is use of rinse-off personal wash compositions comprising such particles and benefit agent or emollient (as oil-in-water emulsion in 15 liquid or separate emollient in bar, for example). Specifically, compositions require 0.1 % to 75 %, preferably 0.5 % to 25 % by wt. benefit agent for minimal amount of deposition. 20 Unexpectedly, the applicants have found that when emollient is used, it significantly enhances shine of the skin. Examples of suitable hydrophobic modifying agents which may 25 be used include any of the oils/emollient discussed later herein in connection with the liquid compositions of the subject invention. These include esters (e.g., mono and diesters), fatty acids and alcohols (e.g., palmitic and stearyl alcohols and acids); alkyl polyhydroxyl compounds 30 (e.g., propylene glycol, sorbitol and glycerin); polymeric polyols (e.g., polypropylene glycol and polyethylene WO 2004/024119 PCT/EP2003/009813 - 16 - glycol); and C12-C30 hydrocarbons (e.g., mineral oil, petrolatum, sgualene and isoparaffins). The hydrophobic modifying may comprise 0 to 5 %, preferably 5 0.001 % to 5 %, more preferably 0.0015 % to 4 % by wt. particle. In liquid compositions, particles should be hydrophobically modified. When liquid, products of the invention may be structured 10 using, for example, external structurants such .as cross-linked polyacrylates and/or clays or they may be structured with other components (e.g., unsaturated and/or branched long chain C8 to C24 liquid fatty acid or ester derivatives) which would cause the liquid to have a ""lamellar" structure 15 as described, for example, in U.S. Patent No. 5,952,286. The liquid products may have (in addition to surfactant component described previously) other ingredients typically found in liquid formulations. Among these are included 20 (-without limitation) auxiliary thickeners (e.g., carboxymethyl cellulose, hydroxyethylcellulose); perfumes; sequestering agents (e.g., ethyl diamine tetra acetate, known as EDTA); coloring agents; opacifiers and pearlizers (e.g., zinc or magnesium stearate, titanium dioxide). 25 Other optionals include antimicrobial agents; preservatives (e.g., parabens, sorbic acid); suds boosters (e.g., coconut acyl mono- or diethanolamide); antioxidants; cationic conditioners (e.g., Merquat® and Jaguar® type conditioners); 30 polyalkylene glycols, glycerin and other water-soluble WO 2004/024119 PCT/EP2003/009813 - 17 - conditioning agents; thickeners; exfoliates; ionizing salts; and organic acids (e.g., citric or lactic acid). As noted, the liquid compositions also must contain an oil 5 (emollient) . Emollients are incorporated into the compositions of the present invention at a range from about 0.1 % to about 75 %, preferably between about 0.5 % and 25 % by weight of the total composition. Emollients may typically be classified under such general chemical 10 categories as esters, fatty acids and alcohols, vegetable oils, polyols and hydrocarbons. Esters may be mono- or di-esters. Acceptable examples of fatty di-esters include dibutyl adipate, diethyl sebacate, 15 diisopropyl dimerate, and dioctyl succinate. Acceptable branched chain fatty esters include 2-ethyl-hexyl myristate, isopropyl stearate and isostearyl palmitate. Acceptable tribasic acid esters include triisopropyl trilinoleate and trilauryl citrate. Acceptable straight chain fatty esters 20 include lauryl palmitate, myristyl lactate, oleyl eurcate and stearyl oleate. Preferred esters include coco-caprylate and co-caprate), propylene glycol myristyl ether acetate, diisopropyl adipate and cetyl octanoate. 25 Suitable fatty alcohols and acids include those compounds having from 10 to 2 0 carbon atoms. Especially preferred are such compounds such as cetyl, myristyl, palmitic and stearyl alcohols and acids. 30 Vegetable oils include crachis oil, castor oil, cocoa butter, coconut oil, corn oil, cotton seed oil, olive oil, WO 2004/024119 PCT/EP2003/009813 - 18 - palm kernel oil, rapeseed oil, safflower seed and sesame seed oil, soybean oil. Among the suitable polyols which may serve as emollients are 5 linear and branched chain alkyl polyhydroxyl compounds. For example, propylene glycol, sorbitol and glycerin are preferred. Also useful may be polymeric polyols such as polypropylene glycol and polyethylene glycol. 10 Exemplary hydrocarbons which may serve as emollients are those having hydrocarbon chains anywhere from 12 to 30 carbon atoms. Specific examples include mineral oil, petroleum jelly, sgualene and isoparaffins. 15 Another category of functional ingredients within the liquid compositions of the present invention are thickeners. A thickener will usually be present in amounts anywhere from 0.1 % to 20 % by weight, preferably from about 0.5 % to 10 % by weight of the composition. Exemplary thickeners are 2 0 cross-linked polyacrylate materials available under the trademark Carbopol from the B. F. Goodrich Company. Gums may also be employed such as xanthan, carrageenan, gelatin, karaya, pectin and locust beans gum. 25 Under certain circumstances the thickening function may be accomplished by a material also serving as a silicone or emollient. For instance, silicone gums in excess of 10 centistokes and esters such as glycerol stearate have dual functionality. WO 2004/024119 PCT/EP2003/009813 - 19 - Various types of active ingredients may be present in compositions of the present invention. Actives are defined as skin benefit agents other than emollients, and other than ingredients that merely improve the physical characteristics 5 of the composition. Although not limited to this category, general examples include sunscreens, tanning agents, skin anti-wrinkling agents and anti-acne agents. Sunscreens include those materials-commonly employed to 10 block ultraviolet light. Illustrative compounds are the derivatives of PABA, cinnamate and salicylate. For example, octyl methoxycinnamate and 2-hydroxy-4-methoxy benzophenone (also known as oxybenzone) can be used. Octyl methoxycinnamate and 2-hydroxy-4-4 methoxy benzophenone are 15 commercially available under the trademarks, Parsol MCX and Benzophenone-3, respectively. The exact amount of sunscreen employed in the emulsions can vary depending upon the degree of protection desired from the sun's UV radiation. 20 Additional vitamins may also be included in the compositions of the present invention. Especially preferred is vitamin A palmitate (retinol palmitate) and vitamin E linoleate (tocopherol linoleate). Other esters of vitamins A and E may also be utilized. 25 Many compositions, especially those containing water, must be protected against the growth of potentially harmful microorganisms. Preservatives are, therefore, necessary. Suitable preservatives include alkyl esters of p- 30 hydroxybenzoic acid, hydantoin derivatives, propionate salts, and a variety of quaternary ammonium compounds. WO 2004/024119 PCT/EP2003/009813 - 20 - Particularly preferred preservatives of this invention are methyl paraben, propyl paraben, imidazolidinyl urea, sodium dihydroxyacetate and benzyl alcohol. Preservatives ill usually be employed in amounts ranging from about 0.5 % to 2 5 % by weight of the composition. Powders may be incorporated into the composition of the invention. These powders include chalk, talc, fullers earth, kaolin, starch, smectites clays, chemically modified 10 magnesium aluminum silicate, organically modified montmorillonite clay, hydrated aluminum silicate, fumed silica, aluminum starch octenyl succinate and mixtures thereof. 15 In another embodiment, the compositions may be delivered in the form of a bar composition. Bar compositions may comprise 5 % to 90 % by wt. of a surfactant wherein the surfactants may be any of the 20 surfactants noted above (e.g., anionics, nonionics, amphoteric/zwitterionics, cationics) or mixtures thereof. As with liquid cleansers noted above, the amount of pure soap actually used is preferably not too high as to effect overall harshness of the bar. 25 The bar compositions also typically comprise 0.1 % to 20 % water, preferably 1 % to 15 % by wt. water. The bar composition further comprises 0.1 % to 80 % by wt., 3 0 preferably 5 % to 75 % by wt. of a structuring aid and/or inert filler. Such structurants can be used to enhance the WO 2004/024119 PCT/EP2003/009813 - 21 - bar integrity, improve the processing properties, and enhance desired user sensory profiles. The structurant is generally long chain, preferably straight 5 and saturated, (C8-C24) fatty acid or ester derivative thereof; and/or branched long chain, preferably straight and saturated, (C8-C24) alcohol or ether derivatives thereof. A preferred bar structurant is polyalkylene glycol with 10 molecular weight between 2000 and 20,000, preferably between 3000 and 10,000. Those PEGs are commercially available, such as those marketed under the tradename of CARBOWAX SENTRY PEG800(R) or or PEG4000(R) by Union Carbide. 15 Other ingredients that can be used as structurants or fillers include starches, preferably water-soluble starches such as maltodextrin and polyethylene wax or paraffin wax. Structuring aids can also be selected from water soluble 20 polymers chemically modified with hydrophobic moiety or moieties, for example, EO-PO block copolymer, hydrophobically modified PEGs such as POE(200-glyceryl-stearate, glucam DOE 120 (PEG Methyl Glucose Dioleate), and Hodg CSA-102 (PEG-150 stearate), and Rewoderm(R) (PEG 25 modified glyceryl cocoate, palmate or tallowate) from Rewo Chemicals. Other structuring aids which may be used include Amerchol Polymer HM 1500 (Nonoxynyl Hydroethyl Cellulose). WO 2004/024119 PCT/EP2003/009813 - 22 - In addition, the bar compositions of the invention may include 0 % to 15 % by wt. optional ingredients as follows: Perfumes, sequestering agents, such as tetrasodium 5 ethylenediaminetetraacetate (EDTA) , EHDP or mixtures in an amount of 0.01 % to 1 %, preferably 0.01 % to 0.05 %; and coloring agents, opacifiers and pearlizers such as zinc stearate, magnesium stearate, TiO2, EGMS (ethylene glycol ( monostearate) or Lytron 621 (Styrene/Acrylate copolymer) ; 10 all of which are useful in enhancing the appearance or cosmetic properties of the product. The compositions may further comprise antimicrobials such as 2-hydroxy-4,2 ' 4 ' trichlorodiphenylether (DP300) ; 15 preservatives such as dimethyloldimethylhydantoin (Glydant XL1000), parabens, sorbic acid etc. The compositions may also comprise coconut acyl mono- or diethanol amides as suds boosters, and strongly ionizing 20 salts such as sodium chloride and sodium sulfate may also be used to advantage. Antioxidants such as, for example, butylated hydroxytoluene (BHT) may be used advantageously in amounts of about 0.01 % 25 or higher if appropriate. Cationic polymers as conditioners which may be used include Quatrisoft LM-2 0 0 Polyguatemium-24, Merguat Plus 333 0 -Polyguaternium 39; and Jaguar(R) type conditioners. WO 2004/024119 PCT/EP2003/009813 - 23 - Polyethylene glycols as conditioners which may be used include: Polyox WSR-205 PEG 14M, 5 Polyox WSR-N-60K PEG 45M, or Polyox WSR-N-750 PEG 7M. Another ingredient which may be included are exfoliants such as polyoxyethylene beads, walnut shells and apricot seeds. Other adjunct minor components may also be incorporated into the cosmetic compositions. These ingredients may include coloring agents, opacifiers and perfumes. Amounts of these materials may range anywhere from 0.001 % up to 20 % by weight of the composition. In yet another embodiment, the invention relates to a method enhancing shine using novel compositions of the invention. 20 Except in the operating and comparative examples, or where otherwise explicitly indicated, all numbers in this description indicating amounts or ratios of materials or conditions or reaction, physical properties of materials and/or use are to be understood as modified by the word 25 "about". Where used in the specification, the term "comprising" is intended to include the presence of stated features, integers, steps, components, but not to preclude the 30 presence or addition of one or more features, integers, steps, components or groups thereof. WO 2004/024119 PCT/EP2003/009813 - 24 - EXAMPLES The following examples are intended to further illustrate the invention and are not intended to limit the invention in 5 any way. Unless indicated otherwise, all percentages are intended to be percentages by weight. 10 Methodology Shine Measurement All test sites were selected in the volar area of forearms 15 and three sites were chosen from each forearm. For shine measurement, the Charm-view Microscope was used with a 3OX magnification lens under the parallel-polarized condition. PhotoSuite III was used to collect images in the bitmap format. A program in IDL was developed to process the 20 captured images and list results in a text file. The average shine intensity for the brightest 10 % of the pixels (3 072 0 pixels) was calculated as the shine intensity. First, all sites were washed with Lux®. Baseline images 25 were taken 15 minutes after washing with a Lux® formulation having compositions set forth in Table 1 below. For leave-on application, 11.6 μl of product was applied on test sites 2 with a surface area of 7 cm . The sample was rubbed for about 10 seconds with finger-cot. Images were taken 15 30 minutes after the product application for initial shine WO 2004/024119 PCT/EP2003/009813 - 25 - enhancement evaluation. For rinse-off applications, 25 μl of product was applied on test sites with a surface area of 2 7 cm . The sample was rubbed for about 15 seconds, then left on for 15 seconds followed by a 15 seconds rinsing. 5 Images were taken 15 minutes after the product application for initial shine enhancement evaluation. Preparation of Thickened Sunflower Seed Oil (TSS) 10 TSS is a combination of 95 wt.% SSO and 5 wt.% thixcin (rheological additive). The SSO was heated to about 85°C, then thixcin was added while mixing with sonicator. When the mixture was cooled down, thixcin formed crystals inside the SSO. As a result, a viscous, shear-thinning oil was 15 obtained. WO 2004/024119 PCT/EP2003/009813 - 26 -Table 1 Lux Shower Cream WO 2004/024119 PCTYEP2003/009813 - 27 - Examples 1 & 2 - Effect of High Refraction Index Coating, Surface Modification and Oil/Mica Interaction In the study below, actives were incorporated into a low 5 surfactant system shower conditioner formulation used as a rinse-off product. The study was to show effect of the . particles of the invention (Examples 1 & 2 versus.A & B); the effect when using hydrophobically modified particle (Example 2 versus Example 1) ; and when used with emollient in composition 10 versus no emollient (Example 1 & 2 versus C & D) Specifically, composition with particle having index below 1.6 (Comparison B) has no additional shine enhancement relative to oil alone (Comparative A) and less shine 15 enhancement than particles of refractive index greater than 1.6 (Examples 1 and 2). Further, the particle which is hydrophobically modified has even more shine (Example 2 versus 1). 20 The following formulations were tested. Table 2 - Formulation with Different Actives WO 2004/024119 PCT/EP2003/009813 - 29 - From" Table 2, it can be seen that Sample B (using mica, which does not have a high refraction index coating) does not provide additional shine enhancement over Sample A (oil only). When mica is coated with high refraction index 5 material such as TiO2, a significant increase in shine enhancement is observed (Example 1 versus Comparative B). If the Ti02~coated mica surface is hydrophobically modified with C14, a further increase in shine enhancement can be achieved (Example 2). However, if the coated mica without 10 surface modification were used without oil in the formulation, the shine enhancement ability is dramatically reduced (Comparatives C and D). This example demonstrates that the importance of high 15 refraction index coat, surface modification and oil/mica combination. Example 3 - High Surfactant System: Effect of Ti02-Coated Mica. 20 In this example, surface modified TiO2 coated mica (Timiron MP 1001 AS) was incorporated into a shower gel system. This formulation contains 8.5 % sodium lauryl ether sulfate (SLES) (Steol 330); 4.5 % CAPBet (zwitterionic surfactant); 10 % Timiron MP 1001AS/Amber wax/oil (10/20/70 ratio) and 1 25 % Carbopol. This formulation provides a shine enhancement of 44 which is easily observable visually. In other words, the high refractive index particles enhance shine even in high surfactant system. WO 2004/024119 PCT7EP2003/009813 - 30 - Example 4 - Sensory Study of Shower Conditioner Formulations With/Without TiO2-Coated Mica In this example, the shine enhancement ability of the 5 surface modified TiO2-coated mica (Timiron MP 1001AS of Example 2) was evaluated by panelists instead of instrument. .. A difference test with 60 trials was conducted to investigate the effects of TiO2-coated mica in washing off 0 applications. 5 % thickened SSO shower conditioner (Sample A) was used as a vehicle. Six subjects were recruited. Each subject washed forearms with these two samples: vehicle or vehicle with Timiron MP 1001AS (Example 2) . Sample A and Example 2 were used on the panelists left and right arm 5 respectively. Forty minutes after product application, ten evaluators were asked to choose from one of the three options: left arm has more shine, right arm has more shine or there is no difference in shine between two arms. 0 Assuming each of the options has 1/3 chance to be chosen as guessing, the number selecting mica as delivering more shine out of 60 trials was significant at P Table 3 - Sensory Evaluation of Effect of Timiron MP 1001 AS Percentage (40 Min) Sample A 0.23 Example 2 0.66 No difference 0.17 WO 2004/024119 PCT/EP2003/009813 The results showed that clearly Timiron MP 1001 AS was an efficient material in adding more shine just after one wash off application. The examples basically show that, in a sample population, consumers preferred hydrophobically modified mica by almost 3 to 1 (0.66 versus 0.23). 32 WE CLAIM 1. A liquid skin personal wash composition comprising : (1) 0% to 75% by weight composition surfactant; (2) 0.01% to 20% by wt. of a particle defined by : (a) an exterior surface having a refractive index > 1.6; (b) having a flat, plate-like geometry; (c) having a length of particle (d) having 0.001 to 5% by wt. particle of a hydrophobic surface modifying agent; and (3) 0.1% to 75% by wt. of a thickened hydrophobic benefit agent or emollient. 2. A composition according to claim 1, wherein particle (2) has a thickness of particle greater than or equal to 0.5 microns, or less than or equal to 0.1 microns. 3. A composition according to claim 1 or claim 2, having 0.001% to 4% by wt. particle as component (d). 4. A composition according to any of the preceding claims, having 5% to 65% by wt. thickened benefit agent of emollient (3). Dated this 3rd day of March 2005 Dr. Sanchita Ganguli Of S. MAJUMDAR &CO. (Applicant's Agent)

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